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Flygskam - a threat to Ryanair?

Paul Jackson

Flygskam - a threat to Ryanair?

“Do you know that you are travelling on the airline with Europe’s lowest emissions…?” runs the advert, adding that it has “the lowest carbon emissions of any major airline” and “is committed to cutting our carbon emissions further”. For anyone concerned about the environment, yet wishing to fly, the implication is clear. This is the obvious airline to choose.

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