Mr Bearbull 

Menthol health issues

Mr Bearbull

Mr Bearbull
Menthol health issues
Luke MacGregor/Bloomberg British American Tobacco Plc logos sits on a glass pane at their research and development laboratories in Southampton, UK

Those of us of a certain age can remember what became an iconic 1960s advertisement for Consulate, then – as now – the UK’s leading brand of menthol cigarettes. “Cool as a mountain stream,” ran the utterly ludicrous strap-line for the cancer sticks that burn at 900o centigrade even though the minty menthol flavour made the slogan seem spot on at the time.

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